✈ We’re pleased to announce that Copilot Capital has made a majority investment in PriceShape, marking our second investment in a Danish company and reinforcing our commitment to high-growth European software firms.✈

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Founded by two Aarhus-based entrepreneurs, PriceShape’s platform allows businesses to customise their pricing in real-time, transforming raw market data into actionable insights. This dynamic approach to pricing gives retailers the ability to stay competitive while maximising profitability, much like dynamic pricing revolutionised industries such as airlines and hotels.

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What sets PriceShape apart is its use of advanced AI to automate and optimise pricing decisions. This enables clients to easily act on vast amounts of competitor data, creating a powerful tool for any retailer looking to gain an edge in a rapidly changing market.

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This investment underscores Copilot Capital’s commitment to backing high-growth European software companies early in their journey. We see immense potential in PriceShape’s vision and look forward to partnering with the team as they expand their reach across Europe and continue their evolution into a market leader.

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We’re eager to support PriceShape in redefining how retailers approach pricing strategies in the digital age.

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