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Celebrating one year of Copilot Capital: building a legacy in software investment

November 14, 2024
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This month marks a year since we launched Copilot Capital . So I wanted to take a moment to look back at how far we've come in that short space of time, what we’ve built, and why we’re excited about the future.

One thing I’ve learned over the course of my career is that business people want you to speak with clarity, and get to the point fast. Founders, investors, partner want to understand what we do and the value we can deliver for them. That’s why I try to keep it straightforward: we invest in software companies that are already great and can become the market leaders with the right support.

We’re not a traditional VC or PE firm; we’re somewhere in between, and we like it that way. It gives us the flexibility to move quickly and the freedom to take calculated risks where they support our investment thesis. And while a year isn’t a long time in anyone’s book, our team has worked hard from day one to establish a strong foundation for our business.

A strategy built on spotting opportunities early

When we launched Copilot, we didn’t want to follow the typical private equity playbook. Instead, we identified a gap between venture capital and traditional private equity - focusing on software companies that aren’t profitable yet, but have great potential.

By targeting these break-even businesses, we get in early, develop them, and grow them before the wider market catches on. It’s not about chasing unicorns or going for low-risk options; it’s about seeing value where others don’t and being willing to take a chance.

Adding real value

What we do goes beyond writing a cheque. At Copilot, we work closely with founders to apply our five-step approach: accelerate sales, expand internationally, look at smart acquisitions, use AI where it makes sense, and focus on customer success. It’s all about taking what works and making it better, again and again. This hands-on approach has been the key to our success so far. We don’t try to be everything to everyone—we know our strengths and focus on what we do best.

Landmark deals: Relesys , SecureFlag and PriceShape

This year, we've made three significant investments into companies we believe have huge potential: Relesys, SecureFlag and PriceShape.

Relesys is a Danish SaaS company making waves with its employee engagement platform built for frontline workers. We saw huge potential in how they’re transforming day-to-day team communications, training, and performance tracking through a single app. It’s exactly the sort of innovation that companies need to keep teams connected and motivated, and we're excited to help Relesys scale up and reach new industries across Europe and have been supporting them in heavily investing in sales.

SecureFlag is a UK-based cybersecurity training firm transforming how developers learn secure coding by immersing them in real-world scenarios to make sure the training sticks. We saw their potential early on and we’re now giving them the capital and guidance they need to scale up globally and become the go-to name in secure coding training. We’ve already helped them launch ThreatCanvas, an AI-driven tool that enhances their training capabilities by providing real-time threat simulations, personalised training modules, and advanced analytics. It’s a great example of how we can bring our AI expertise to bear and help promising businesses deliver software with market-disrupting potential.

Similarly, with PriceShape, a Danish firm specialising in real-time pricing tools for retailers, we saw a company ready to transform its market. PriceShape’s software allows retailers to adjust prices based on real-time data, just like dynamic pricing in airlines or hotels. They’ve built a powerful system that gives actionable insights retailers can use straight away. Our investment focuses on giving them the support they need to expand across Europe and invest further in their AI capabilities.

Looking ahead

The year ahead is all about building on what we’ve started. We’re expanding our network of investors, ensuring we have the capital to continue backing the right businesses. We also want to make Copilot a name that stands out—not just for founders looking for investment but for top talent wanting to join a firm that’s dynamic, ambitious, and plain spoken. There’s a lot of hot air in the private equity world, but for us, the message is simple: as investors, we must be genuine, show value, and build true partnerships with the companies we invest in..

Thank you to everyone who’s been part of this journey—our founders, investors, and team. Here’s to the next chapter.